Category Archives: Proposals

Presentation on Marketing Strategy PPT

We are providing a complete marketing presentation on the long term marketing plan. This presentation is not just a sample but it actually developed for a company and presented there.

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Presentation on Marketing Strategy

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Equipment Maintenance and Repair Agreement Sample

Sample contract of repair and maintenance with companies, clients, customers, schools, universities etc for their electronics, electrical, solar, power maintenance etc.

Maintenance Agreement Template

Introduction of Company and Services:

AMCY5 is celebrating more than 27 years of its operations in Pakistan. We enjoy the pride of being a clean chit company which means no litigations or blacklisting in the market to date. We have got our offices in Lahore, Karachi, Faisalabad, and Islamabad along with 48 plus distributors network which is in focus for expansion. We are having 12000 plus satisfied clients in our database. AMCY5 has transformed into group of companies.

AMCY-6 is a services rendering wing of AMCY5. Our presence is in all the branches of AMCY5 catering Pakistan by geographically distributing areas. AMCY-6 operate under the supercision of MB management in a structured manner where professional 3R supervisors and area coordinators from call centers manage a fleet of engineers. AMCY-6 aim is to cater clients in a most deserving manner. So it is not our engineer’s confirmation of effective resolution of a single complaint call but your final verdict closes a call in the system.

AMCY5 Brothers deals in following products whereas AMCY-6 renders authorized technical support:

  1. Solar Solutions, Alternate Energy through APC UPS, Surge Control extensions and Power Banks
    (AMCY5 Solar).
  2. Office Automation Solutions through Fax, Scanners, Exchanges, IP/Phone Sets. Projectors, Panahoards and Printers (Panasonic).
  3. Security Solutions through CCTV, IP cameras and CPU/NVR/DVR (Dahua and Panasonic).
  4. ACID – Unified Threat Management for Cyber Security Solutions (AMCY5 Tech).
  5. Video Conferencing Solutions through Polycom and Panasonic, Tele-presence solution through Polycom.
  6. Home, Office, Building and Industrial Automation through Smart 1-lomes powered by G4.
  7. IT Solutions through Laptops, Desktops, Networking, Servers, Datacenters (Lenovo and Fujitsu).

Customer’s Benefits on Maintenance Contract:

  • Free of Cost Complaint Resolution within 24 hours and for Outstation 48 hours as per defined areas of AMCY-6.
  • Free of Cost Periodic Preventive Maintenance.
  • Manufacturer trained Engineers foi- your equipment
  • Back up Equipment will be provided for a limited period of time if equipment is referred to work shop for repair subject to availability. Backup equipment would facilitate the running processes of client whereas client cannot demand exact or any specific model for backup. This facility is not applicable on Outstation cases. Any mis-commitment / negligence from service provider will entitle client to get backup equipment.
  • If referred to workshop the equipment Pick-up and Delivery charges will be absorbed by the “SERVICE PROVIDER”.
  • Online assistance will be provided to the Customer in working hours i.e. 9:00 AM to 5:30 PM.
  1. In OUT-STATION Coi Company will not accommodate for BACK UP EQUIPMENT provided if”
    BUYER/CONSUMER” insists for backup, furthermore, only Pabx, photocopier and Fax machine’s backup would be offered on daily charges bases where client cannot ask for any specific model of equipment for backup.
  2. Any mis-commitment /negligence from service provider will entitle client to get backup equipment.

If”PARTS OF EQUIPMENT” Requires any Replacement. That cost shall not be considered a part of this Contract. Estimates would be sent back to client for approval and execution would remain subject to approval of client.

The “BUYER/CONSUMER” shall have to bear the cost of any service rendered after expiry date of warranty period, unless a new Maintenance agreement is signed off.
The Buyer/Consumer shall provide the service provider with such access to the Equipment as is reasonably necessary for the service provider to comply with the terms of this agreement.

This agreement shall be valid for _______YEAR(S) starting from the date _________and end date_________.

If there is any existing wiring issue on “BUYER’s/CONSUMER’s” Premises, that shall not be considered part of this Contract. In case client insists on fixing such issue(s) our Technician shall facilitate however Customer will have to pay extra CHARGES in CASH.

The amount specified in this agreement shall be paid by the “BUYER/CONSUMER” within a period of one week, following the Agreement Award/ Sign Off date. Agreement shall be deemed as canceled if payment is not made with-in specified period. Furthermore, for such delayed cases where “BUYER/CONSUMER” is interested in contract and delay is on his part, extra Charges will be imposed on Daily Basis.

The “SERVICE PROVIDER” shall not be held responsible for not being able to render the services due to Reasons beyond its control e.g. earthquake, war, flood, natural calamities etc.

“Contract Customer will Enjoy Discount on CONSUMABLE AND PARTS OF EQUIPMENT”
This agreement cannot be sold or transferred to the third party, in such case agreement will be
cancelled/considered void

Courts in Pakistan are authorized for the settlement of disputes which may arise during the execution of this.

Branded equipment’s requires/recommends the use of branded consumables for full performance and safe operations. Repair costs of failure resulting from the use of inappropriate material s shall be billed to the “BUYERJCONSUMER”. Consumables are available for PPC, FAX and Printers.

Annual repair / maintenance fees, are stated below:

S. Equipment Model Equipment Serial No Maintenance Fee
1 PPC DP-8487 DJU13482 5000

 

  • Amount without Tax : 5000
  • Tax ___________________
  • Net Payable Amount RS 5000
  • Contract Customer gets the benefit of priority dealing as compared to Job Basis Customer.
  • Client satisfaction is of immense importance for AMCY-6. Client’s verdict, after resolution of complaint would be required to close the call rather than our technician’s confirmation.
  • Contract Customer will also have the added benefit of Discount on consumables and parts of Equipment.

NOW, THEREFORE in consideration of the mutual covenants and promises hereinafter set forth the parties hereto agree as follows,

Equipment Maintenance Agreement Terms and Conditions

  1. This agreement covers the service/maintenance (periodical checking, cleaning, adjustment etc.) work to be rendered by AMCY-6. “Trina, Vo1tronicsPover, Panasonic, Dahua, ACID, Polycom, Smart homes, Lenove, Fujitsu AUTHORIZED SERVICE CENTRE in Pakistan” which will be “SELLER” for the above stated products located at the following address of the buyer, Which will be referred as “BUYER/CONSUMER”. Thereafter, and in case Buyer and Consumer are different. Then BUYER Has to provide the complete Information of CONSUMER.

BUYER/CONSUMER

  • COMPANY NAME:
  • CONCERNED PERSON:
  • POSTAL ADDRESS:
  • TeI/ Cell No:

SELLER

  • COMPANY NAME:
  • CONCERNED PERSON:
  • POSTAL ADDRESS:
  • Tel/ Cell No:
  1. Periodic Preventive Maintenance shall be rendered on Quarterly basis and if any Customer Demands for Monthly or additional Preventive Maintenance visits then charges of contract will increase.
  2. The “SERVICE PROVIDER” shall bear all Traveling and Daily Allowance (TADA) of its technical staff for the Periodic maintenance services except outstations.
  3. Failure shall be reported within 24 (Twenty four) hours of execution time, where AMCY-6 the “SERVICE PROVIDER” having branch offices, at LAHORE, ISLAMABAD, FAISALABAD & KARACHI and within 48 (forty Eight) hours in all other cities. Repair work shall be accomplished by the “SERVICE PROVIDER”s authorized technical staff during regular working hours. Without verification of area Incharge! Call Agent the “BUYER/CONSUMER” shall not be requested to make any payment for the service rendered.
  4. In case if equipment goes out of order, the “BUYER/CONSUMER” shall bear Traveling, carriage and lodging cost of “SERVICE PROVIDER”s technical staff in other cities than Islamabad. Lahore, Faisalabad and Karachi where the “SERVICE PROVIDER” does not have a branch office.
  5. IN WITNESS WHEREOF, the Parties have executed this Agreement as of___________ day of_________, 20___.

BUYER/CONSUMER (AUTHORISED SIGNATURE)
Name: __________________________________

Designation: ______________________________

TEL: ____________________________________

(AUTHORISED SIGNATURE)

Marketing Budget Plan Template

How to prepare a marketing budget. Monthly marketing budget template. Marketing budget plan estimates excel. Sample marketing budget for a small business. Social media marketing budget template. Marketing budget template xls.

Table of Contents

  1. Introduction
  2. Campaigning Cost
  3. Required Budget
  4. Past Campaign
  5. Goal

Introduction

Advertising has long been the lifeblood for industrial growth. Charity advertising is remarkably similar. Audiences see them repeatedly, perhaps on daily bases. Human Psychology, through its research on marketing, has extensive applications to aid advertising and its compliance with donation requests. Donation is usually predicated on the seeking of a reaction to a serious human condition. Two principles apply almost every time.

Firstly – it’s crucial to create an emotional connection
Secondly – the call to action must be extremely clear

This immediately makes donation a personal matter involving emotions and value judgments. Henceforth, crafting extensive and constant charity campaigns leverage a donation based organization like AHF to build awareness, tell stories and drive in pro-social behaviour, inclining respondents to donate.

The current year’s Ramadan was a challenging for the RD to meet the targets due to emerging market players with huge investments on the advertising. The monthly expenses, of both the RSI campuses (D.H.A and Mughulpura), are Rs. 90,0000 and these expenses are rapidly increasing. This year those donors who used to donate 1,00,000/- are now donating lesser. Hence, to reach maximum growth targets for the coming year, AHF needs to deploy a strategic advertising strategy that leverages multiple advertising mediums in unison to build awareness and increase fund generation.

Required Budget

Marketing budget plan estimates excel
Marketing budget plan estimates excel
Marketing budget template xls
Marketing budget template xls

We are hoping a 30% discount in all the rates mentioned above as a charity organization. Still above budget is too high for us to afford but we will go with selected options and We request you to allocate minimum
Rs. 7 Million
as Marketing budget for the year 2017-2018 in addition to our previous spending’s that are almost 3 million.

Past Campaigns

During Ramadan 2017 AHF displayed 1000 streams in the D.H.A and Lahore cantt, Wateen telecom ran a documentary about AHF on their cable channel (FOC), displayed 5 billboards and 60,000 letters/brochures were sent to homes. The total material cost of all the advertising activity was around Rs 30,00,000/- however most of the material was sponsored. Furthermore, the total funds generated from this campaign were Rs 3 Million

Goals

With the above budget we will be able to achieve 50 million rupees additional income for AHF

Further we will improve and update accordingly on this page.

Long Term Marketing Plan Example

What is a short term marketing Plan and What is long term marketing plan is described below with includes : Long term care marketing strategies, Long term marketing goals example, Short term marketing strategy example, Short term marketing objectives with examples. Company’s Long term strategic Marketing Plan and  Short and long term projections in marketing strategy example. You can view presentation on this plan here.

Long Term Marketing Strategy Example

AHF is offering services for children with special needs on international standards. The AHF have state of the art campuses, best learning environment and lots of achievements. Now we are expanding and looking for further improvements. As a charity organization all will be possible with the enhancement of fund and for fundraising we need to expand our promotional campaigns, advertisements and donor list. 

The Resource Development Department is to raise the maximum number of Donors and give awareness about AHF through attractive marketing strategies.

Long Term Marketing Objectives:

Currently we’ve around 3000 donors but our target is to achieve 12,000 donors from Pakistan and we love to add more national and international donors. The more donations we have the more children we can serve and we’ll utilize these donations to enhance our services quality and increase projects or branches in different areas too.

Our objective is not just donations we want to be known worldwide by spreading awareness and then we can help every disabled in many ways. To be on that level it is difficult, but not impossible and we need everyone’s contribution to achieve our goal. Serving our people should be easy if we get continuous flow of donations and for that we need to build strong and confidence based relationships with our donors. In this 5 years plan our focus is to reach more and more people and we’ll put the best efforts we can. Times to time strategic improvements/updates are the core part of this plan. 

Marketing Plan for Year 2018

Year of Branding & Investment

We shall develop brand based marketing strategies with the help of some leading media partners, agencies which includes:

Planning

Following media platforms are suggested to add in our Planning for upcoming year with our limitations.

  • Social Media Strategies
  • Digital Media Strategies
  • Print Media
  • SEO, SEM and Online Donations
  • BTL and ATL Activities

For 2018 we suggest the following strategic improvements as part of our fundraising campaigns round the year.

Redesign and Development

  • Marketing Campaigns with Motivational Contents for all RSE&WS projects.
  • Development of TVC to attract more audience
  • Paid TVC on Cable Channels
  • Daily Newspaper ads(at-least 3) during Ramazan Campaign at least
  • Digital Billboards and Streamers
  • Radio Advertisement message and recordings
  • Social media campaigns shall be launched
  • Development and publishing success stories of children with special needs

Strategic Improvement Suggestions

  • Increase paid promotional streamers in Lahore from1,000 to 5,000
  • Increase billboards from 5 to 15
  • Increase the placement of donation boxes in shopping malls/supermarkets
  • We shall associate our institute with celebrities/volunteers if possible
  • Life changing and unique personal stories of special children should be published on blogs, Facebook, twitter (social media).
  • Follow up for our donors by emails, calls and messages with new mechanism
  • Sports event and handicrafts shall be available for sale on website for raising funds.
  • Invitation to maximum organizations/companies to visit and engage their employees with special children
  • School Campaigns can be launched with new schemes(events, fundraising)
  • Campaigns on Airports
  • Campaigns inside shopping malls
  • Campaigns by and for volunteers
  • Fundraising Dinner before every Ramazan
  • Strategies to overcome our week points

Long Term Marketing Budget Requirements:

  • Required budget shall be around Rs. 70,00,000/- for limited and result oriented campaigns

Long Term Marketing Goals:

  • We can expect the increase in annual donors from 3000 to 4000

Marketing Plan for Year 2019

Year of Digital Media, Social Media & Online Donations

Now when we will be having the donors around 4000 we shall improve our message and the patron of campaigns too. We should get latest techniques to satisfy our donors in best possible ways and make them believe that the donation served on the rightest purpose. It will help us to make the donors more loyal and word of mouth campaign can be expected. 

In addition to the previous years:

  • We should increase our budget by 20%
  • Increase in Tv Channels For TVc Like Lahore News, City 42
  • We’ll move towards online donations
  • Budgeted Social Media, SEM Campaigns
  • Broadcast the radio ad in the timings of 7:00 am to 10:00am because people go to office and listen radio and from 4:00pm to 7:00pm at the time when people go back to home.
  • Extend number of billboards 15 to 25 and streamers from 5000 to 8000
  • Billboards and streamers in more areas (3D billboards)
  • Setting Targets for Online Donations according to budgets
  • Online Forum for Consultancy according to disabilities is suggested
  • Video based success stories
  • Video guidance center
  • Fundraising for Inclusive School Project

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 4000 to 5500

At least 20% of the total additional fundraising in 2018 shall also be allotted for 2019 as additional marketing budget.

Marketing Plan for the Year 2020

Year of National Reach on TV Channels and Local Promotions

We should expand to other cities with promotional campaigns and Increase of RD staff members. 

In addition to the previous years:

  • We Should increase our budget by 40%
  • Cities Include Karachi, Islamabad, Faisalabad
  • We should hire more resource officers
  • TVc on selected national TV channels
  • Using more flyers>billboards>campaigns etc. in different cities of Pakistan
  • We Should place our boxes in these cities
  • We’ll increase our events and campaigns (schools, universities etc.)

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 5500 to 7000

Marketing Plan for the Year 2021

Year of International Donations

With suggested growth of last years, in this year we will be ready to develop strategy for collection of international donations at larger scale. 

In addition to the previous years:

  • Increase our budget by 20%
  • We shall increase the media channels to broadcast our TVC on PTV Global, QTV, GEO and ARY DIGITAL, HUM TV, Masala TV including international markets.
  • Social media advertisements in selected international markets
  • At least one fundraising event in any other country.

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 7000 to 9000

Marketing Plan for the Year 2022

Year of Sustainability

In addition to the previous years:

Now we stand at a position where everyone knows us not only in Lahore in all over Pakistan and in international market. If we will keep improving our advertisements with stronger and appealing contents the people will get more influenced by the work of RSE&WS. We should also work on donor satisfaction at greater level and need to prove them change in society. 

At this point our responsibility will be increased for self-sustainability with strategic growth.

Long Term Marketing Goals:

With this gradual growth we will achieve our target to increase 9,000 to 12,000 donors.

Presentation:

Presentation on Long Term Marketing Plan is Available at this link

Long Term Marketing Plan Presentation

Medical Clinic Business Proposal

Sample medical clinic proposal, clinic proposal sample, sample proposal for health clinic. Clinic profile sample, Project proposal for building a clinic, clinic project proposal, health care proposal template, medical clinic business plan.

Proposal for Consultancy Clinic

To make a consultant clinic at AHF

Name of Clinic: AHF Rehabilitation Clinic for Children

Purpose of this Clinic:

To facilitate the parents who cannot get admission because of residential and family issues or due to non availability of seats.

Abstract of Clinic:

In AHF due to limited sources we cannot give admission to each and every child in order to make their parent satisfied we can offer them a clinic where they can present with their medical as well as psychosocial problems. Affordable people have to pay demanded fees per visit.

Staff of Clinic:

  • licensed medical doctor.(30000)
  • Licensed psychologist(18000)
  • Licensed speech therapist(18000)
  • Licensed physiotherapist(18000)

Services Provided in this Clinic:

Medical Services Proposal

  • General checkup of child
  • Deals with presenting complain of mother and child.

Psychologic Services Proposal

  • Screening
  • Counseling
  • Management
  • Parent Counseling
  • Regular session can be conducted if required(500per session)

Speech Therapy Proposal

  • Assessment
  • Receptive language
  • Expressive language
  • IEP plan and management

Physiotherapy Assessment Proposal

  • Complete assessment
  • Motor assessment
  • Fine motors assessments
  • Exercises and management plan by using different tools.

All services will be provided in $4 per visit


Assessment Clinic Proposal

To make exclusive Private Assessment Team.

Purpose of this proposal.

  • To facilitate the parents
  • In case of private assessment, all team members should be available for assessment only.
  • In case of no assessment, whole team will be available for school task.
  • Assessment report should be given to parents  within 10 days
  • Assessment team members:
  • Licensed doctor(30,000)
  • Experienced Psychologist(18,000)
  • Experienced Speech and Language therapist
  • Experienced Physiotherapist
  • Experienced Occupational therapist
  • Experienced Sensory therapist
  • Types of Assessment & its Charges:

1) Comprehensive Psycho-educational and Medical assessment(15000)

2) Psychological assessment:

  • Diagnostic assessment
  • Development assessment
  • Intellectual assessment(7000)
  • Functional academic assessment
  • Adaptive assessment
  • IEP plan and management
  • Report writing

3)speech therapy assessment(4000)

  • Detail speech and language assessment
  • Give IEP  and management.

4) Physiotherapy assessment.(4000)

  • Gross motor assessment
  • Fine motor assessment