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Long Term Marketing Plan Example

What is a short term marketing Plan and What is long term marketing plan is described below with includes : Long term care marketing strategies, Long term marketing goals example, Short term marketing strategy example, Short term marketing objectives with examples. Company’s Long term strategic Marketing Plan and  Short and long term projections in marketing strategy example. You can view presentation on this plan here.

Long Term Marketing Strategy Example

AHF is offering services for children with special needs on international standards. The AHF have state of the art campuses, best learning environment and lots of achievements. Now we are expanding and looking for further improvements. As a charity organization all will be possible with the enhancement of fund and for fundraising we need to expand our promotional campaigns, advertisements and donor list. 

The Resource Development Department is to raise the maximum number of Donors and give awareness about AHF through attractive marketing strategies.

Long Term Marketing Objectives:

Currently we’ve around 3000 donors but our target is to achieve 12,000 donors from Pakistan and we love to add more national and international donors. The more donations we have the more children we can serve and we’ll utilize these donations to enhance our services quality and increase projects or branches in different areas too.

Our objective is not just donations we want to be known worldwide by spreading awareness and then we can help every disabled in many ways. To be on that level it is difficult, but not impossible and we need everyone’s contribution to achieve our goal. Serving our people should be easy if we get continuous flow of donations and for that we need to build strong and confidence based relationships with our donors. In this 5 years plan our focus is to reach more and more people and we’ll put the best efforts we can. Times to time strategic improvements/updates are the core part of this plan. 

Marketing Plan for Year 2018

Year of Branding & Investment

We shall develop brand based marketing strategies with the help of some leading media partners, agencies which includes:

Planning

Following media platforms are suggested to add in our Planning for upcoming year with our limitations.

  • Social Media Strategies
  • Digital Media Strategies
  • Print Media
  • SEO, SEM and Online Donations
  • BTL and ATL Activities

For 2018 we suggest the following strategic improvements as part of our fundraising campaigns round the year.

Redesign and Development

  • Marketing Campaigns with Motivational Contents for all RSE&WS projects.
  • Development of TVC to attract more audience
  • Paid TVC on Cable Channels
  • Daily Newspaper ads(at-least 3) during Ramazan Campaign at least
  • Digital Billboards and Streamers
  • Radio Advertisement message and recordings
  • Social media campaigns shall be launched
  • Development and publishing success stories of children with special needs

Strategic Improvement Suggestions

  • Increase paid promotional streamers in Lahore from1,000 to 5,000
  • Increase billboards from 5 to 15
  • Increase the placement of donation boxes in shopping malls/supermarkets
  • We shall associate our institute with celebrities/volunteers if possible
  • Life changing and unique personal stories of special children should be published on blogs, Facebook, twitter (social media).
  • Follow up for our donors by emails, calls and messages with new mechanism
  • Sports event and handicrafts shall be available for sale on website for raising funds.
  • Invitation to maximum organizations/companies to visit and engage their employees with special children
  • School Campaigns can be launched with new schemes(events, fundraising)
  • Campaigns on Airports
  • Campaigns inside shopping malls
  • Campaigns by and for volunteers
  • Fundraising Dinner before every Ramazan
  • Strategies to overcome our week points

Long Term Marketing Budget Requirements:

  • Required budget shall be around Rs. 70,00,000/- for limited and result oriented campaigns

Long Term Marketing Goals:

  • We can expect the increase in annual donors from 3000 to 4000

Marketing Plan for Year 2019

Year of Digital Media, Social Media & Online Donations

Now when we will be having the donors around 4000 we shall improve our message and the patron of campaigns too. We should get latest techniques to satisfy our donors in best possible ways and make them believe that the donation served on the rightest purpose. It will help us to make the donors more loyal and word of mouth campaign can be expected. 

In addition to the previous years:

  • We should increase our budget by 20%
  • Increase in Tv Channels For TVc Like Lahore News, City 42
  • We’ll move towards online donations
  • Budgeted Social Media, SEM Campaigns
  • Broadcast the radio ad in the timings of 7:00 am to 10:00am because people go to office and listen radio and from 4:00pm to 7:00pm at the time when people go back to home.
  • Extend number of billboards 15 to 25 and streamers from 5000 to 8000
  • Billboards and streamers in more areas (3D billboards)
  • Setting Targets for Online Donations according to budgets
  • Online Forum for Consultancy according to disabilities is suggested
  • Video based success stories
  • Video guidance center
  • Fundraising for Inclusive School Project

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 4000 to 5500

At least 20% of the total additional fundraising in 2018 shall also be allotted for 2019 as additional marketing budget.

Marketing Plan for the Year 2020

Year of National Reach on TV Channels and Local Promotions

We should expand to other cities with promotional campaigns and Increase of RD staff members. 

In addition to the previous years:

  • We Should increase our budget by 40%
  • Cities Include Karachi, Islamabad, Faisalabad
  • We should hire more resource officers
  • TVc on selected national TV channels
  • Using more flyers>billboards>campaigns etc. in different cities of Pakistan
  • We Should place our boxes in these cities
  • We’ll increase our events and campaigns (schools, universities etc.)

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 5500 to 7000

Marketing Plan for the Year 2021

Year of International Donations

With suggested growth of last years, in this year we will be ready to develop strategy for collection of international donations at larger scale. 

In addition to the previous years:

  • Increase our budget by 20%
  • We shall increase the media channels to broadcast our TVC on PTV Global, QTV, GEO and ARY DIGITAL, HUM TV, Masala TV including international markets.
  • Social media advertisements in selected international markets
  • At least one fundraising event in any other country.

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 7000 to 9000

Marketing Plan for the Year 2022

Year of Sustainability

In addition to the previous years:

Now we stand at a position where everyone knows us not only in Lahore in all over Pakistan and in international market. If we will keep improving our advertisements with stronger and appealing contents the people will get more influenced by the work of RSE&WS. We should also work on donor satisfaction at greater level and need to prove them change in society. 

At this point our responsibility will be increased for self-sustainability with strategic growth.

Long Term Marketing Goals:

With this gradual growth we will achieve our target to increase 9,000 to 12,000 donors.

Presentation:

Presentation on Long Term Marketing Plan is Available at this link

Long Term Marketing Plan Presentation

Medical Clinic Business Proposal

Sample medical clinic proposal, clinic proposal sample, sample proposal for health clinic. Clinic profile sample, Project proposal for building a clinic, clinic project proposal, health care proposal template, medical clinic business plan.

Proposal for Consultancy Clinic

To make a consultant clinic at AHF

Name of Clinic: AHF Rehabilitation Clinic for Children

Purpose of this Clinic:

To facilitate the parents who cannot get admission because of residential and family issues or due to non availability of seats.

Abstract of Clinic:

In AHF due to limited sources we cannot give admission to each and every child in order to make their parent satisfied we can offer them a clinic where they can present with their medical as well as psychosocial problems. Affordable people have to pay demanded fees per visit.

Staff of Clinic:

  • licensed medical doctor.(30000)
  • Licensed psychologist(18000)
  • Licensed speech therapist(18000)
  • Licensed physiotherapist(18000)

Services Provided in this Clinic:

Medical Services Proposal

  • General checkup of child
  • Deals with presenting complain of mother and child.

Psychologic Services Proposal

  • Screening
  • Counseling
  • Management
  • Parent Counseling
  • Regular session can be conducted if required(500per session)

Speech Therapy Proposal

  • Assessment
  • Receptive language
  • Expressive language
  • IEP plan and management

Physiotherapy Assessment Proposal

  • Complete assessment
  • Motor assessment
  • Fine motors assessments
  • Exercises and management plan by using different tools.

All services will be provided in $4 per visit


Assessment Clinic Proposal

To make exclusive Private Assessment Team.

Purpose of this proposal.

  • To facilitate the parents
  • In case of private assessment, all team members should be available for assessment only.
  • In case of no assessment, whole team will be available for school task.
  • Assessment report should be given to parents  within 10 days
  • Assessment team members:
  • Licensed doctor(30,000)
  • Experienced Psychologist(18,000)
  • Experienced Speech and Language therapist
  • Experienced Physiotherapist
  • Experienced Occupational therapist
  • Experienced Sensory therapist
  • Types of Assessment & its Charges:

1) Comprehensive Psycho-educational and Medical assessment(15000)

2) Psychological assessment:

  • Diagnostic assessment
  • Development assessment
  • Intellectual assessment(7000)
  • Functional academic assessment
  • Adaptive assessment
  • IEP plan and management
  • Report writing

3)speech therapy assessment(4000)

  • Detail speech and language assessment
  • Give IEP  and management.

4) Physiotherapy assessment.(4000)

  • Gross motor assessment
  • Fine motor assessment

Sample Event Schedule Template Free Download

Sample Event Schedule Template for company, school, college or university. Event schedule includes guests arrival, guest registration, lunch time, tea break and event details.

Event Day Schedule

27th February 2014

10:30 a.m.                                     Arrival of Participating Organizations

10:30 a.m. – 12:00 p.m.          Registration and Stall Set up/preparation

12:00 p.m. – 1:30 p.m.            Lunch (served at EDH).

& Prayer break

1:30 p.m. – 4:00 p.m.              The Internship Fair (Academic Block)

–          Students visiting stalls.

–          Introduction of Participating Organizations to students.

–          Interactive Session between Students and Participating Organizations.

3:00 p.m. – 4:00 p.m.                Arrival of USAID officials

4:00 p.m. – 4:30 p.m.               Distribution of souvenirs to participants

5:00 p.m. – 6:00 p.m.               Tea Break (EDH, LUMS)

Sample Event Schedule Template Free Download
Sample Event Schedule Template Free Download

Daily Production Report Format in Excel

Daily Production Report Format in excel for companies, Production units of textile, paper mills and printers. The Daily Production Report Samples are available in excel and word formats for free download.

This production report template includes LOT number, Contract Types, Width of Production, quality, Design and length of the final production. This format is taken from textile production unit of a multinational firm.

Sample Production Report

SemiOffice.Com

DAILY PRINTING PRODUCTION REPORT

ROTARY

 

DATE

 

LOT NO.

SCR

CONTRACT

WIDTH

QUALITY

DESIGN

C/W

P/R

R. MTR

QUANTITY

Total
Prepared By: _______________________________ G. Total
H.O.D: ____________________________________ Average

Sample Image of Daily Report in Excel

Daily Production Report Format in Excel
Daily Production Report Format in Excel

Daily Production Report Format in Excel

Daily Production Report Format in Word

Sample Event Summary for Internship Program Ceremony

A great inauguration ceremony of internship program 2016 was held at AH Foundation on 1st July 2016 in the main seminar hall of RSI.The chief guest of the ceremony was Syed Rehan Gillani,Chief Executive Gardian International accompanied with Mr and Mrs Samin Mir.President of RSE & WS Dr. Abdul Tawab Khan,Vice President Mehmood Ahmad,Finance Secretary Col(r) Saleem Raza Khan were also present in the ceremony.The audience comprised of 145 volunteers from various Institutions such as Aitchison College,LUMS, Beaconhouse,City School,Lahore ALMA,LACAS,SICAS,LGS, DPS,College of Home Economics, Kinaird College who participated in the Internship Program.

The ceremony started with the recitation of the Holy Quran followed by a presentation by Dr. Abdul Tawab on the various types of Intellectually Impaired children.He gave a thought provoking speech describing the challenges mentally handicapped children face on a daily basis and enlightened us with the success stories of RSI.

The ceremony further proceeded by showing two documentaries with the intention of raising awareness about special children to the younger generation.The ceremony ended by a speech given by the honorable chief guest Syed Rehman Gillan who expressed his support and appreciation for RSI commended Mr and Mrs tawab for their relentless efforts towards this noble cause.

Task Sheet Template in Ms Excel Free Download

Sample task sheet template in ms excel is available for free download. Best Sheet to manage supply chain tasks of the drivers of supply chain companies.

What is Task Sheet?

Normally tasksheet is used to assign duties and tasks to the staff members working for any project or daily routine work.

Task Sheet Fromat

This sheet is driven form the experiences of many companies working internationally. You can customize it according to your needs. Download this driver tasking sheet in Microsoft Excel Format.

Task Sheet Template in Ms Excel Free Download
Task Sheet Template in Ms Excel Free Download

Task Sheet Template in Ms Excel Free Download

Job Description of Marketing Manager template

Sample job description of marketing manager in hospital, fmcg, manufacturing company and industry to explain the duties and responsibilities of the marketing manager.

Job Description of Marketing Manager

We are looking for active and experienced applicants for post of Marketing Manager. The job includes variety of work which ranges from office work to sales promotion in field. The Marketing Manager will also be responsible for advertisement of the company. Applicant should be willing and capable to handle working with a team as well as an individual.

Age of the applicant should be between 20 to 40 years at the time of applying this job. Candidates with Master’s degree in relevant subject and having more than 5 years of experience will be given preference.

Job Description

Name: _____________

Title of the position: ______________

Department: _____________________

Reports to: ___________________

Overall responsibility: Supervise department staff and find ways and means to enhance funding for the organization.

Key areas of responsibility

  1. Working on all the possibilities of fund raising
  2. Dispatching letters and emails on timely basis
  3. Arranging meetings and executing campaigns which are necessary for institute

Consults with

  • All levels of management

Abilities

  • Good organizational skills
  • Cooperative behavior with staff as well as with donors
  • Well defined marketing tools
  • Handle elusive tasks given by management

Resource Development Manager

Job Description of Marketing Manager

Dear Mr. Sam

London,

Reference to your job application about marketing manager, I want to inform you that we are considering your application, but before we call you for an interview we want to describe the duties of marketing manager.

  • The person should be masters in marketing from well recognized university, and should have at least 5 years of experience in this field.
  • Marketing manager will be responsible for marketing of all our products, including new and old products.
  • He will be responsible for planning and designing of new marketing strategies.
  • The selected person should be able to prepare marketing campaigns and should be capable enough to implement it.
  • He should be well aware of online marketing and should also be expert in social media marketing.
  • The selected person should be independent in decision making, hence he would be considered responsible for all decisions.

Hope the above description is enough for you to understand the seriousness of this job. I wish you good luck in your interview that will be conducted on 25th December 2016.

Best Regards

HR Manager,
Hair International

Manager Job Description

Job Description of Manager Fundraising

  1. Name: ___________
  2. Job title: Manager Resource Development
  3. Department: Resource Development
  4. Job location: _________________
  5. Reports to:President and Vice President
  6. Purpose of the job: Fund Raising and Marketing

 

Job Duties & Key Responsibilities

  1. Follow up Calls to New & Old Donors
  2. Preparation and Dispatch of Letters
  3. Preparation of Monthly Sponsorship Lists
  4. Preparation of Annual Sponsorship Lists
  5. Managing, Sorting and Record keeping of donors and sponsorships
  6. Working for Registration of SMS Short Code Donation
  7. Working for Online Donation via Banks
  8. Working for promotion via Radio and TV Channels
  9. Supervise activities of Volunteers time to time
  10. Managing and Updating Website of AH Foundation
  11. SMS Marketing
  12. Sending Letters & Emails to prospective and old donors
  13. Execution of Zakat Campaign in Ramazan
  14. Executing Schools Campaigns
  15. Sponsorship of Promotional materials like Brochure and Newsletter

 

Name_________

Manager Resource Development

Minutes of Meeting Sample Template

Sample format of Minutes of Meeting. This is general format you can customize it according to your needs. This is specifically designed for SMS Fund Raising Campaign for an NGO but it is a very good example of minutes of meeting.

SMS Fund Raising Campaign
Minutes of meeting                         24-03-2010                             Time: 03:05 pm

Address:

Meeting called by: Name (Public Relationship Manager)

Type of Meeting: Official

Facilitator: Company Name

Attendees: Name: Manager Creative Work, Name & Designation and Name & Designation,
Duraton: 45 Minutes

Topics Discussed

Introduction

Discussion: Introduction of Marketing Department of “Company Name” and the “Company Name” Team

Introduction of the campaign by Name & Designation like when it is going to be executed, its mechanism, benefits and outcome. “Company Name” wants to do this because of its corporate social responsibility. Name & Designation introduce the department and give the details of functions performed by the department; Newsletters, Brouchures, Corporate Letters, Email Messages, Banners and Steamers and all communication means with individuals and corporate sector.

Campaign Execution

Discussion: SMS Campaign Execution

Briefing about the joint Fund Raising campaign going to be executed in last week of March. All departments at “Company Name” meet to exchange the full mechanism of the campaign and duties and responsibilities will be assigned before the final execution to achieve the goals and launch it successfully.

Placement of message in newsletter & brochure etc

Discussion: Place and Position of message on newsletter , banners, steamers

Creative Manager of “Company Name” team suggests that the SMS charity message can be placed at the front page of newsletter. It may not be suite able for the banners and steamers.

Designing

Discussion: “Company Name” team will help to design our newsletter, brochures. (if required)

Warid team will help to design our newsletter and brouchure if it required in future to make it more attractive and posting the message that how the readers can donate for AH Foundation from their mobile.

Frequency of newsletter and brochure

Discussion: Details of the additions of newsletters, brouchures, and their frequency

Issuance of newsletter after every four months and the brouchure can be reissued after any up-gradation at “Company Name” or according to the required quantity.

Coordination

Discussion: Coordination between “Company Name” and “Company Name”

Marketing Department of “Company Name” will remain in coordination with “Company Name” Team and provide them all kind of support to execute this campaign successfully.

Prepared By: Name & Designation

Opening Ceremony Program Schedule for Chief Guest

Sample Opening Ceremony Program Schedule for chief guest of program. Opening Ceremony Program Schedule can be used for guests, participants, clients and customers.  The complete schedule is attached in MS Word file. You can customize it according to your requirements.

———————————————–

Program

Opening Ceremony

“Program Name/ Ceremony“

19th December 2017, Time 9:00 AM

Venue:

Address and Tel Numbers

Chief Guest:                        Guest Name

Chief Executive

Company Name

8:30 am                Registration of Participants

8:50 am                Participants to be seated

9:00 am                Arrival of the Chief Guest & Presentation of Bouquet by name

9:05 am                Briefing about Projects/Ceremony

9:15 am                Visit to the Facilities

9:40 am                TILAWAT

9:45 am                Welcome address by: Chief Executive Officer/Chairman
9:50 am                Inauguration of Course by Chief Guest

Guest Name

9:55 am                  Vote of thanks by:

Name

Designation

Company

10:00 am               Refreshments

10:15 am                Departure of Chief Guest

Inauguration Ceremony Program Schedule for Chief Guest
Inauguration Ceremony Program Schedule for Chief Guest

Download Inauguration Ceremony Program Schedule for Chief Guest