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Long Term Marketing Plan Template
This marketing plan is made for an NGO. Yearly Short term plans to achieve our long term goals
From the year 2018 till 2022
What is our goal (long term plan): basically the goal of this department is to obtain the maximum number of DONORS and give awareness about organisation . Just like we’ve 3000(only from Lahore) donors in 2017 and we wants to achieve 10,000 donors from all over the world. The reason to increase our donors is we refuse many parents to get their child in RSI only due to the lack of donors.
Plan for year 2018
We will more focus on our marketing strategies which includes
• ADVERTISMENT >TVC >RADIO >BILLBOARDS >EVENTS>MASSIVE ADS IN NEWSPAPERS AND ON TV
• WE WILL AWARD OUR OLD DONORS WITH CERTIFICATE
• WE WILL GO INTERNATIONALY THROUGH SOCIAL MEDIA CAMPAIGN
• We will publish the success stories of our children to show that how our institute really works on children and make them successful in life
• Increase streams from 5000 to 10,000
• We will also increase our billboards from 5 to 10
• We will place our donation boxes in every big mall
• We required the budget around 60,00,000
IF WE WILL GET SUCCESSFULL TO ATAIN ALL THESE TARGETS WE WILL DEFANITALY INCREASE OUR DONORS NEXT YEAR FROM 3000 TO 4500
Plan for year 2019
Now when we will be having the donors around 4500 we will improve our message and the patron of campaign too. We will try to utilize the donation to get more advance
Machines so the donors get satisfied that their donation is using for good cause and it will also inspire the people who are not donating. And by doing more good marketing we will get 1000 more donors
• We will increase our budget by 20%
• Increase the tv channels for tvc like DUNYA NEWS,CITY 42
• We’ll move towards online donations because in previous years we’ve worked for international donors
• Also broadcast the radio ad in the timings of 7:00 am to 10:00am because people go to office and listen radio and from 4:00pm to 7:00pm at the time when people go back to home.
Plan for the year 2020
We will move on to the other cities like:
• Sahiwal>Islamabad> Peshawar>Karachi>.
• For this we will increase our budget by 40% because we need more
Flyers>billboards>campaigns etc. in different cities of Lahore.
• We will place our boxes too in these cities
• We will improve our donors by 2000
Plan for the year 2021
• We will develop our teaching program more so the parents get attracted and the people who don’t get their children in due to the hopelessness such institutes.
• associate our institute with celebrities who will convey the massage and they will be hopeful about their childes
• We will increase the tv channels for tvc, we’ll move towards the entertainment channels and broadcast our tvc at HUM TV, GEO AND ARY DIGITAL
• 8:00 am to 12:00 am because of the timings of morning shows
• And from 8:00PM TO 10:00PM in drama timings
• Increase our budget by 20%
Plan for the year 2022
Now we stand at a position where everyone knows us not only in Lahore in all over Pakistan and out of Pakistan too if we will keep on improving our ads and keep stronger the messages the people will get more influenced by the work of our organization and we will also work on satisfying the old donors that their donation is using for good cause the result of giving them satisfaction will be more donors because the old donors covey the message to their family and friends and suggest them RSI for donation.by this all we will achieve our target to get around 10,000donors