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Presentation on Marketing Strategy PPT

We are providing a complete marketing presentation on the long term marketing plan. This presentation is not just a sample but it actually developed for a company and presented there.

Some of the selected slides are available in images and full presentation is available in PPT format for free download.

Presentation on Marketing Strategy

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Marketing Budget Plan Template

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Table of Contents

  1. Introduction
  2. Campaigning Cost
  3. Required Budget
  4. Past Campaign
  5. Goal

Introduction

Advertising has long been the lifeblood for industrial growth. Charity advertising is remarkably similar. Audiences see them repeatedly, perhaps on daily bases. Human Psychology, through its research on marketing, has extensive applications to aid advertising and its compliance with donation requests. Donation is usually predicated on the seeking of a reaction to a serious human condition. Two principles apply almost every time.

Firstly – it’s crucial to create an emotional connection
Secondly – the call to action must be extremely clear

This immediately makes donation a personal matter involving emotions and value judgments. Henceforth, crafting extensive and constant charity campaigns leverage a donation based organization like AHF to build awareness, tell stories and drive in pro-social behaviour, inclining respondents to donate.

The current year’s Ramadan was a challenging for the RD to meet the targets due to emerging market players with huge investments on the advertising. The monthly expenses, of both the RSI campuses (D.H.A and Mughulpura), are Rs. 90,0000 and these expenses are rapidly increasing. This year those donors who used to donate 1,00,000/- are now donating lesser. Hence, to reach maximum growth targets for the coming year, AHF needs to deploy a strategic advertising strategy that leverages multiple advertising mediums in unison to build awareness and increase fund generation.

Required Budget

Marketing budget plan estimates excel
Marketing budget plan estimates excel
Marketing budget template xls
Marketing budget template xls

We are hoping a 30% discount in all the rates mentioned above as a charity organization. Still above budget is too high for us to afford but we will go with selected options and We request you to allocate minimum
Rs. 7 Million
as Marketing budget for the year 2017-2018 in addition to our previous spending’s that are almost 3 million.

Past Campaigns

During Ramadan 2017 AHF displayed 1000 streams in the D.H.A and Lahore cantt, Wateen telecom ran a documentary about AHF on their cable channel (FOC), displayed 5 billboards and 60,000 letters/brochures were sent to homes. The total material cost of all the advertising activity was around Rs 30,00,000/- however most of the material was sponsored. Furthermore, the total funds generated from this campaign were Rs 3 Million

Goals

With the above budget we will be able to achieve 50 million rupees additional income for AHF

Further we will improve and update accordingly on this page.

Long Term Marketing Plan Example

What is a short term marketing Plan and What is long term marketing plan is described below with includes : Long term care marketing strategies, Long term marketing goals example, Short term marketing strategy example, Short term marketing objectives with examples. Company’s Long term strategic Marketing Plan and  Short and long term projections in marketing strategy example. You can view presentation on this plan here.

Long Term Marketing Strategy Example

AHF is offering services for children with special needs on international standards. The AHF have state of the art campuses, best learning environment and lots of achievements. Now we are expanding and looking for further improvements. As a charity organization all will be possible with the enhancement of fund and for fundraising we need to expand our promotional campaigns, advertisements and donor list. 

The Resource Development Department is to raise the maximum number of Donors and give awareness about AHF through attractive marketing strategies.

Long Term Marketing Objectives:

Currently we’ve around 3000 donors but our target is to achieve 12,000 donors from Pakistan and we love to add more national and international donors. The more donations we have the more children we can serve and we’ll utilize these donations to enhance our services quality and increase projects or branches in different areas too.

Our objective is not just donations we want to be known worldwide by spreading awareness and then we can help every disabled in many ways. To be on that level it is difficult, but not impossible and we need everyone’s contribution to achieve our goal. Serving our people should be easy if we get continuous flow of donations and for that we need to build strong and confidence based relationships with our donors. In this 5 years plan our focus is to reach more and more people and we’ll put the best efforts we can. Times to time strategic improvements/updates are the core part of this plan. 

Marketing Plan for Year 2018

Year of Branding & Investment

We shall develop brand based marketing strategies with the help of some leading media partners, agencies which includes:

Planning

Following media platforms are suggested to add in our Planning for upcoming year with our limitations.

  • Social Media Strategies
  • Digital Media Strategies
  • Print Media
  • SEO, SEM and Online Donations
  • BTL and ATL Activities

For 2018 we suggest the following strategic improvements as part of our fundraising campaigns round the year.

Redesign and Development

  • Marketing Campaigns with Motivational Contents for all RSE&WS projects.
  • Development of TVC to attract more audience
  • Paid TVC on Cable Channels
  • Daily Newspaper ads(at-least 3) during Ramazan Campaign at least
  • Digital Billboards and Streamers
  • Radio Advertisement message and recordings
  • Social media campaigns shall be launched
  • Development and publishing success stories of children with special needs

Strategic Improvement Suggestions

  • Increase paid promotional streamers in Lahore from1,000 to 5,000
  • Increase billboards from 5 to 15
  • Increase the placement of donation boxes in shopping malls/supermarkets
  • We shall associate our institute with celebrities/volunteers if possible
  • Life changing and unique personal stories of special children should be published on blogs, Facebook, twitter (social media).
  • Follow up for our donors by emails, calls and messages with new mechanism
  • Sports event and handicrafts shall be available for sale on website for raising funds.
  • Invitation to maximum organizations/companies to visit and engage their employees with special children
  • School Campaigns can be launched with new schemes(events, fundraising)
  • Campaigns on Airports
  • Campaigns inside shopping malls
  • Campaigns by and for volunteers
  • Fundraising Dinner before every Ramazan
  • Strategies to overcome our week points

Long Term Marketing Budget Requirements:

  • Required budget shall be around Rs. 70,00,000/- for limited and result oriented campaigns

Long Term Marketing Goals:

  • We can expect the increase in annual donors from 3000 to 4000

Marketing Plan for Year 2019

Year of Digital Media, Social Media & Online Donations

Now when we will be having the donors around 4000 we shall improve our message and the patron of campaigns too. We should get latest techniques to satisfy our donors in best possible ways and make them believe that the donation served on the rightest purpose. It will help us to make the donors more loyal and word of mouth campaign can be expected. 

In addition to the previous years:

  • We should increase our budget by 20%
  • Increase in Tv Channels For TVc Like Lahore News, City 42
  • We’ll move towards online donations
  • Budgeted Social Media, SEM Campaigns
  • Broadcast the radio ad in the timings of 7:00 am to 10:00am because people go to office and listen radio and from 4:00pm to 7:00pm at the time when people go back to home.
  • Extend number of billboards 15 to 25 and streamers from 5000 to 8000
  • Billboards and streamers in more areas (3D billboards)
  • Setting Targets for Online Donations according to budgets
  • Online Forum for Consultancy according to disabilities is suggested
  • Video based success stories
  • Video guidance center
  • Fundraising for Inclusive School Project

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 4000 to 5500

At least 20% of the total additional fundraising in 2018 shall also be allotted for 2019 as additional marketing budget.

Marketing Plan for the Year 2020

Year of National Reach on TV Channels and Local Promotions

We should expand to other cities with promotional campaigns and Increase of RD staff members. 

In addition to the previous years:

  • We Should increase our budget by 40%
  • Cities Include Karachi, Islamabad, Faisalabad
  • We should hire more resource officers
  • TVc on selected national TV channels
  • Using more flyers>billboards>campaigns etc. in different cities of Pakistan
  • We Should place our boxes in these cities
  • We’ll increase our events and campaigns (schools, universities etc.)

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 5500 to 7000

Marketing Plan for the Year 2021

Year of International Donations

With suggested growth of last years, in this year we will be ready to develop strategy for collection of international donations at larger scale. 

In addition to the previous years:

  • Increase our budget by 20%
  • We shall increase the media channels to broadcast our TVC on PTV Global, QTV, GEO and ARY DIGITAL, HUM TV, Masala TV including international markets.
  • Social media advertisements in selected international markets
  • At least one fundraising event in any other country.

Long Term Marketing Goals:

  • Working successfully shall increase annual donors from 7000 to 9000

Marketing Plan for the Year 2022

Year of Sustainability

In addition to the previous years:

Now we stand at a position where everyone knows us not only in Lahore in all over Pakistan and in international market. If we will keep improving our advertisements with stronger and appealing contents the people will get more influenced by the work of RSE&WS. We should also work on donor satisfaction at greater level and need to prove them change in society. 

At this point our responsibility will be increased for self-sustainability with strategic growth.

Long Term Marketing Goals:

With this gradual growth we will achieve our target to increase 9,000 to 12,000 donors.

Presentation:

Presentation on Long Term Marketing Plan is Available at this link

Long Term Marketing Plan Presentation

Sample Event Schedule Template Free Download

Sample Event Schedule Template for company, school, college or university. Event schedule includes guests arrival, guest registration, lunch time, tea break and event details.

Event Day Schedule

27th February 2014

10:30 a.m.                                     Arrival of Participating Organizations

10:30 a.m. – 12:00 p.m.          Registration and Stall Set up/preparation

12:00 p.m. – 1:30 p.m.            Lunch (served at EDH).

& Prayer break

1:30 p.m. – 4:00 p.m.              The Internship Fair (Academic Block)

–          Students visiting stalls.

–          Introduction of Participating Organizations to students.

–          Interactive Session between Students and Participating Organizations.

3:00 p.m. – 4:00 p.m.                Arrival of USAID officials

4:00 p.m. – 4:30 p.m.               Distribution of souvenirs to participants

5:00 p.m. – 6:00 p.m.               Tea Break (EDH, LUMS)

Sample Event Schedule Template Free Download
Sample Event Schedule Template Free Download