Executive Summary of Marketing Plan Sample

In order to increase the donations, Society is launching a campaign which will increase the awareness about institution as well as bring new donors on board. For this campaign, we have selected different conventional, and modern marketing medium. The goal of all these mediums, collectively, is to maximize the impact, and efficiency of our investment into the marketing.

The Society has decided to launch a TVC campaign by the name of “Raise Me”. This campaign will be aired on different tv channels of high customer base, and TRP. The total budget for the TVC campaign is 1.7 Million PKR, and for the Cable Channels it is 1 Million PKR. To support this TV campaign, a social media campaign will also be started which will consist of number of posts on different social media channels. On the ground level, flyers distribution, and streamers will be displayed the collective budget for which is PKR 1,216,000.

In addition to these campaigns, personal newsletters to different donors will also be sent. It will be the responsibility of Resource Dept to manage these newsletters, and get follow ups from the concerned person. Further we will enhance different indoor, and outdoor marketing tactics such as standees, emails marketing, mobile marketing, banners, and streamers will be used. With all these tactics, we aim to COLLECT PKR 40 Million in donations, and Zakat during this year.