Audiences want to see content that is relevant to their needs, solves, or at least assists in solving their problems. They want content that tells them how purchasing a specific product can be beneficial for them. This is where content marketing comes into play.
It is a marketing technique that involves creating and sharing valuable and relevant content to gain audience attention. It is a cost-effective and sustainable marketing technique that takes care of the audience and engages them by solving their problem through content to gain their trust.
However, as an eCommerce brand owner, you need to utilize specific strategies to get the most out of your content marketing efforts. In this article, we will be discussing several useful content marketing strategies that can be beneficial for eCommerce success.
Effective Content Marketing Strategies for ECommerce Success
- Create Blog Content that provides value
“According to Opti Monster, around 77% of internet users read blog posts.”
This stat should be more than enough to show how useful this content marketing can be for your eCommerce success.
So, to take your eCommerce to the next level of success, you need to create blogs providing valuable information. Before this, you have to first understand your audience’s needs, preferences, and pain points efficiently. This will include what they want to read, what problems they are facing, and how your product can help them.
After this, you then need to start creating blog content discussing all these things persuasively and understandably. You must have to keep the content persuasive and sentence structure simple. So that potential customers can quickly understand what you are trying to convey through the blog.
Manually creating a blog post by using appealing to-read words and also taking care of sentence structure will require a lot of time and effort. So, it would be good to go with a quick solution. The quick and effective solution is to rephrase online the blog content with advanced tools. These tools quickly rephrase the given content by changing words and improving sentence structure, without damaging the original meaning.
- Use email marketing for personalized outreach
According to Oberlo, there are around 4.37 billion email users in 2023. This means, almost half of the world’s population is using email. So, using email marketing can also be an effective content marketing strategy for eCommerce brands.
This is because it allows brands to directly outreach potential customers with personalized emails at the right time. Through email marketing, eCommerce brands can stay in touch with potential customers regularly by keeping them updated with new products, offers, and updates through newsletters.
And when eCommerce reaches out to a potential customer with a personalized message (containing information and a product link the customer is looking for) there are strong chances that he/she will become a regular paying customer. Doing this will then result in increased revenue, and success as well.
You can consider purchasing an email list of potential customers from trusted online sources, or start a gift program in exchange for their emails.
- Social Media Marketing
Social media marketing can also be an effective content marketing strategy for eCommerce success. It allows brands to communicate and engage with their followers consistently. This will allow them to determine what the audience wants and what they avoid.
And the best thing, social media marketing is relatively a cost-effective content marketing strategy. This is because most social media platforms such as Instagram, Facebook, and YouTube are completely free to use. The only thing brands need to do is sign up and start promoting the brand’s products.
Apart from being cost-effective, it is also a highly-successful marketing strategy. The reason for this is, there are around 4.9 billion social media users in the world. That means, there is a strong chance of becoming successful for eCommerce, if it efficiently utilizes the power of social media.
The key to successful social media marketing is being consistent like regularly posting regular content, and keeping up with the latest social media trends. Being consistent will make a positive image of the brand in the audience’s mind while keeping up with trends helps in quickly grabbing their attention.
- Take advantage of Podcasts
Podcasts help to create a strong relationship between the speaker and the listener. So, they can also be considered an effective content marketing strategy to make an eCommerce brand successful. Businesses use podcasts to show off their ideas/vision behind their products, talks about making procedure for their products, and many more.
Doing this will leave a positive impression on the customer’s minds because they will know everything about the brand. From their vision to the making of the product, the customer will be familiar with everything.
And the best thing is that, with podcasts, eCommerce businesses can even promote their products to professional people who do not read lengthy blogs or social media posts, because of their busy schedules. They prefer to listen to podcasts to get familiar with what’s happening in the market.
As an eCommerce business owner, you can either consider starting your podcast using the brand name. If not, then you can ask popular podcasters to invite you as a guest on their podcast.
- Work on SEO
Search Engine Optimization (SEO) energizes content marketing. It allows businesses to attract maximum organic traffic from search engines and make their business stand out from the crowd.
SEO is divided into two distinct parts; one is On-Page SEO and the other one is Off-page SEO. On-Page SEO is all about optimizing the webpage’s content and website for both search crawlers and users. This involves high-quality content, readable titles and headings, alt text of images, meta description, etc.
On the other hand, off-page SEO is all about the activities that are done outside the website to improve its search rankings.
Overall, SEO is useful to boost your content marketing strategies because it helps in bringing more organic traffic to the eCommerce brand.
- Add Social Proof of Satisfied Customers
When a customer is unsure about a specific product and struggles to make up the final decision, they often look to other previous customers’ reviews to get clues. And this is what social proof does. It let the customers know about experiences that previous customers had with the product.
Moreover, it makes customers feel more comfortable from a doing a purchase from a store because they will know what experience the previous customers had.
In simple words, social proof is a kind of review/rating from satisfied customers. This can include customer feedback on product quality, delivery time, customer service experience, refunds, etc. Adding social proof will add authenticity to the product that your eCommerce brand is offering. This further results in building customer trust.
To add social proof, you can ask satisfied customers to share their experience in the form of a story, you can then convert this story into a written testimonial, image, or video. However, if you are a startup eCommerce brand with no satisfied customers, then you can consider pairing up with an influential personality to share positive reviews.
- Infographics
Finally, adding infographics is another effective content marketing strategy that can be useful to promote your product visually. An infographic is a visual representation of information using pie charts, graphs, etc. to provide an easy-to-understand overview of a topic.
eCommerce brands can use infographics in order to show complete information related to products. The information usually includes key features, and processes to use the product.
Moreover, they can also use an infographic to quickly let the customers know what the product is about and how it can be useful for them. Apart give quick understanding, infographics can also contribute to grabbing the attention of potential customers.
Final Thoughts
Content marketing is an effective type of marketing that can be beneficial for eCommerce success. Brands from all over the world are implementing this marketing type because it is less expensive and provides great results. As an eCommerce business owner, to get the most out of content marketing, you need to use different strategies. In this article, we have covered some of the most effective strategies that be beneficial in this regard.