Video Concept of Fundraising for Schools, NGOs, Charity etc


This TVC concept is made for raising awareness regarding special children/disabled persons/neglected persons of the society, and asking the audience to give them respect, help them, and teach them to care such special people in life. This TVC concept is also asking for cash donations, and can be used on social media, websites, and all other digital platforms. You can also search fundraising proposal here.

TVC Concept for Fundraising Video Production

There should be two groups of kids of same age

  1. Normal kids
  2. Special kids


They are playing in playground, and all of a sudden they see special kids, and without knowing them, start bashing them like go away from here.


Parents of normal kids come forward, and ask them to apologize, and shake hands with special kids while giving information about “special kids” to their children.


Now to develop sense of empathy, and love towards “special kids” Parents bring their children with them to Sun Rise.


They come inside, and sit in office, and give money to the spokesperson showing that teaching their children that “They deserve love same as you do, and to show your love towards them, give funds, and help them”


Kids are playing with special kids, and giving them gifts in the end.

Fundraising Methods for NGO, Charities, Schools, Non Profits, and Businesses


Here you will learn from my 10 years of experience exclusively in fundraising for NGO, and Schools. I will try to provide you a list with details of all the methods we used for fundraising.

As introduction I want to tell that i was very successful to raise funds for my ngo. When I joined this ngo its annual operational expenses were 10 million a year, and now the annual expenses are more than 120 million a year. I am fulfilling all the requirements of my ngo with just a team of 4 members.

You can find our annual plan for fundraising, requirements of budget, yearly activities for fundraising.

Keep in mind my ngo work at one city only, and our donor network is also limited. We are not like bigger ngos who raise funds at national level.

So starting with our main tools for fundraising. I will list down all the methods with priorities we are using.

Donation Request Letters for Fundraising

Direct donation request letters for individuals, and companies with brochure is very useful, and most responsive fundraising method for every NGO, Business, or a charity organization. You shall collect data, and start sending letters, and later screen out the correct data vs incorrect data, responsive data vs non responsive.

Keep in mind on your first letter response will be minimum so you may need to send at least three letters to get maximum response from any data.

  • What to write in Donation Request Letters for Fundraising

You must provide/write a genuine reason to raise funds, and if you are write of old donors than you must start letter with thanking them for their previous contribution.

SMS for Donation Request, and Reminders for Fundraising

Sending donation requests in sms is also becoming most responsive, quick, and cost effective for fundraising. From SMS normally response comes in minutes, and hours.

  • You can have list of donor mobile numbers.
  • You can have list of golden mobile numbers.
  • You can have list of business mans mobile numbers.

Some time sms becomes most irritating so please do not send repeated sms. SMS should be once in two weeks if necessary. not more than this at all.

Followup Phone Calls to Donors for Fundraising

You will find this fascinating when calling to your old donors, and reminding them for donations. Please remember to keep the call very short, and limit to donation request with reason only.

School Campaigns for Fundraising

It is also easy, and great method to raise funds from school. You have to get permission from the school administration for fundraising campaign, and manage to reward the students with appreciation certificates for their participation. The amount depends on the school strength, and financial background of the students.

You can ask the students to sell tickets, or simply give them envelopes with donation request to donate amount, and tell them the reward for certain amounts. You will get very good response.

Donation Boxes for Fundraising

You can place donation boxes in malls, pharmacies, and various other types of shops in your area. But as per my experience donation boxes in pharmacies give maximum outcome. This method also need some struggle like various visits to get permission, and place the box, late collecting amount from the boxes regularly.

Personal Visits to Donors/Companies for Fundraising

Crowd Funding Platforms for Fundraising

You can use the crowdfunding platforms for fundraising as part of your campaign. We also used some platforms, and successfully raised funds for some of our projects. But to use these platforms you need design attractive campaign, and later you have to promote it within your circle for fundraising.

We were using Gofundme, and globalgiving for our fundraising campaigns.

How, and Where We Collect Data of Donors?

We purchase business directories, booklets, phone directories, business unions like chamber of commerce, textile, sugar, steel, software houses, society residents,  society members, and every source where we can find names, addresses, phones, etc related to individuals, and businesses.

Even we are also used to note resident names from the gates of good/worthy houses.

Donor Meeting Request Letter


I’m working at the Single Parents Support Foundation. I would like to send a request for a face to face meeting to our sponsors, and donations with the founder, and executives. It’s hard to get sponsors, and donations, and they always declined our letters, and emails so now we want to see them in person to discuss our visions, and missions. Please send me a format of such letter.

Requesting a Meeting with a Potential Donor

Dear all sponsors,

I am writing to you because I would like to request that we have a face to face meeting. The founders, and executives would like to meet with you in person so that they can discuss our work, and that massive help that you all do to contribute. We would also like to discuss our vision of our business, and our mission, or goals for the future.

We plan to have a banquet in our main hall, and use this as the center of the meeting. There will be lunch, and drinks, and even some entertainment. We are all looking forward to meeting each, and every one of you. I hope that you all come.

Kind regards,

Mr. Roger Stuart

Donor Meeting Request Letter                                                                                            

Ms. Julia Emerson

Chief Executive Officer

B & B Group of Companies

New York, USA

Subject: Request to join our donors meeting to be held on October 3, (Date)

Honorable Madam,

As you know that Alpha Welfare is helping people of Africa to rehabilitate from their poor health conditions to a normal life, and your donations have always been among our highest donation funds received annually. Participation of B & B Group of Companies has always been an honor for our Trust. I would like to request your kind presence at our annual donors meeting at our office.

In this meeting, we will discuss the annual report on our performance, and our achievements as you can find enclosed with the invitation letter. Problems faced by our dedicated teams at different levels in Africa will also be discussed. In the end, we would request the suggestions that our donors can give to further improve the scope, and performance of the projects.

Your presence is very important to us, and has its impacts on the much needy people of Africa.

Alpha Welfare will be looking forward to give you a very warm welcome.

Sincere regards,

Anna Wilson


Alpha Welfare

New York



Sample Letter Asking For Donations for a Family in Need


Sample application letter for donation appeal. Letter asking for donations from businesses. How to write a letter asking for donations, or sponsorship. Donation request letter for church.

Email Letter Requesting For Donations for a Family in Need

To Community Members,

I am writing to you because I am in need for some help. A member of my family is very sick. I am a father, and a best friend. I’m a forensic scientist. My son is a police officer in training for the metropolitan police, and he is the most generous, and noble person in this world. He has a wife, and a new born baby girl. Last week he fell sick very suddenly he was healthy, and fit. Doctors say that he won’t live till the end of this month. However there is a way that the doctors in the USA can help. There they have more advanced medicine, and technology to help my son get better. But my family is poor we don’t have the money to send him to another country with the medical support that he needs. So I am asking as a father please we need your help, my son needs your help. We need your kind donations so that my son can have a chance to see his new born daughter his first child grows up. Even a little donation can help go a long way. So again please helps.

With my heart

A father

Letter Asking For Donations for a Family in Need

The Bait-ul-Mal
Gulberg lll, Lahore

Subject: A Family Needs Your Attention Urgently

Dear Sir,

I am Jonathan Patrick, resident of Gulberg Lahore. I appreciate your struggles, and support to the needy people. I want to acknowledge you that there is a family nearby me, there is one old couple with three daughters, and 1 son. They have lost their only son in an accident last week; he was the one who support his old parents, and sisters. He is died after 6 days admitted in serious condition in hospital. His parents are still in shock because of his sudden death. His sisters are studying, and parents are old enough to work.

They have to pay the hospital bills for their (late) son’s treatment, and medication. There is only God who is with them, and you are after God. I request you to help them, and offer some donations so they can at least pay the bills, and they can survive till their daughters are able to work.

They need your concern, and support. Kindly help them.