All posts by Mahreen

Fundraising Methods for NGO, Charities, Schools, Non Profits and Businesses

Here you will learn from my 10 years of experience exclusively in fundraising for NGO and Schools. I will try to provide you a list with details of all the methods we used for fundraising.

As introduction I want to tell that i was very successful to raise funds for my ngo. When I joined this ngo its annual operational expenses were 10 million a year and now the annual expenses are more than 120 million a year. I am fulfilling all the requirements of my ngo with just a team of 4 members.

You can find our annual plan for fundraising, requirements of budget, yearly activities for fundraising.

Keep in mind my ngo work at one city only and our donor network is also limited. We are not like bigger ngos who raise funds at national level.

So starting with our main tools for fundraising. I will list down all the methods with priorities we are using.

Donation Request Letters for Fundraising

Direct donation request letters for individuals and companies with brochure is very useful and most responsive fundraising method for every NGO, Business or a charity organization. You shall collect data and start sending letters and later screen out the correct data vs incorrect data, responsive data vs non responsive.

Keep in mind on your first letter response will be minimum so you may need to send at least three letters to get maximum response from any data.

  • What to write in Donation Request Letters for Fundraising

You must provide/write a genuine reason to raise funds and if you are write of old donors than you must start letter with thanking them for their previous contribution.

SMS for Donation Request and Reminders for Fundraising

Sending donation requests in sms is also becoming most responsive, quick and cost effective for fundraising. From SMS normally response comes in minutes and hours.

  • You can have list of donor mobile numbers.
  • You can have list of golden mobile numbers.
  • You can have list of business mans mobile numbers.

Some time sms becomes most irritating so please do not send repeated sms. SMS should be once in two weeks if necessary. not more than this at all.

Followup Phone Calls to Donors for Fundraising

You will find this fascinating when calling to your old donors and reminding them for donations. Please remember to keep the call very short and limit to donation request with reason only.

School Campaigns for Fundraising

It is also easy and great method to raise funds from school. You have to get permission from the school administration for fundraising campaign and manage to reward the students with appreciation certificates for their participation. The amount depends on the school strength and financial background of the students.

You can ask the students to sell tickets or simply give them envelopes with donation request to donate amount and tell them the reward for certain amounts. You will get very good response.

Donation Boxes for Fundraising

You can place donation boxes in malls, pharmacies and various other types of shops in your area. But as per my experience donation boxes in pharmacies give maximum outcome. This method also need some struggle like various visits to get permission and place the box, late collecting amount from the boxes regularly.

Personal Visits to Donors/Companies for Fundraising

Crowd Funding Platforms for Fundraising

You can use the crowdfunding platforms for fundraising as part of your campaign. We also used some platforms and successfully raised funds for some of our projects. But to use these platforms you need design attractive campaign and later you have to promote it within your circle for fundraising.

We were using Gofundme and globalgiving for our fundraising campaigns.

How and Where We Collect Data of Donors?

We purchase business directories, booklets, phone directories, business unions like chamber of commerce, textile, sugar, steel, software houses, society residents,  society members and every source where we can find names, addresses, phones, etc related to individuals and businesses.

Even we are also used to note resident names from the gates of good/worthy houses.

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How We Spend Your Donation

An explanation letter to donor that how we spend donations to get more donation from the donor.

Donation Request Letter for School

Dear Ms. Sajida Sharif,

Thank you very much for you call regarding information about donation/zakat spending at AH Foundation. I am very happy to write this email because only few people ask about such details.AH Foundation is one of the largest institute for primary education and special education in Pakistan with state of the art two campuses with facilities on international standards. We are catering more than 1000 students in our two campuses and 60% of them are totally free while remaining 35% are highly subsidised.
Most of the children are zakat deserving and we are very careful about spending zakat and donations separately and we also make sure the spending are only for the needy. AH Foundation Spends Rs. 10,000/- per month per child for the following services as per their needs:
  • Psycho Social and Educational Assessment
  • Daily Living Skills
  • Computer Education
  • Sensory Integration Therapy
  • Physio Therapy
  • Hydro Therapy
  • Speech and Language Therapy
  • Occupation Therapy
  • Vocational Training
  • Kitchen Training
  • Transportation
  • And many more which can be seen in a visit.
You can send your contribution as sponsorship of the students because this is the best and direct utilisation of zakat/donations on the needy students. I think my writing isn’t enough to understand our services for deserving Children.
But seeing is believing so I will request you to spare some of your time and visit as Aurora Company Team to our Head Office any time during 8:30 to 3:00 from Monday to Friday. I am sure you will feel the amazing work AH Foundation is carrying forward for this most neglected noble cause of Education in our country.
I will be very happy to provide any further information that you may require from AH Foundation. Further If required I can visit or send our brochures with complete information.
Looking for you contribution.
Warm Regards,
Tehreen
Manager Resource Development
AH Foundation

MOU Agreement for Consultancy

Sample letter of agreement for consulting services. simple consulting agreement template. Consulting agreement template short. one page consulting agreement

Sample Agreement between Consultant and Company

MOU

Between

Consultancy Company

Name & Address

 contact person 1

contact person 2

 

 

 &

Client Company

Name & Address

 contact person 1

contact person 2

MOU Details:

  1. The Media is a well-known and specialized in Productions, Events Management, Advertising & Marketing Company will work Client.
  2. The Perfect Media will arrange donors for Client.
  3. The Perfect Media will charge 10% of total donations raised by them.
  4. The Perfect Media will arrange fundraising events with the engagement of client.
  5. Before any fundraising event the Media will submit a proposal with event details which will be integral part of this MOU.
  6. Proposal for the first event is attached with this MOU.
  7. The first fundraising event will held on 20th Ramazan 2018.
  8. The Perfect Media will be responsible for sponsorship of the events, venue.
  9. After the success of first program the company will arrange more fundraising programs for client in Islamabad, Karachi, Faisalabad and other cities of Pakistan.

Signatory 1                                                                          Signatory 2

Khurram                                                                                Ahmad

Chief Executive                                                                 Vice President

Sample Agreement between Consultant and Company
Sample Agreement between Consultant and Company

How to Get Permission to Film at a School

Getting permission to film in school and classroom activities. Request letter to principal to get permission for filming in their school to make it part of documentary, project, film, tvc etc. This letter is written for filming inside school for a video on disabilities in children.

Letter to Ask Permission to Film

Hello,

My name is Hina, and I work at a research think tank called AHFPak. We have recently been working on a project that looks at learning outcomes of children with disabilities. The project aims to build conversation around disability and to push for greater accessibility and inclusion. As part of this project, we are working on a video series to make the issue more visible.

For the first video, we are starting a general conversation and have already filmed at a BHSC school. I am interested to also film at your school, if possible, to show how a special needs school functions, and what that looks like.

I would greatly appreciate your assistance in this. I am looking to come in for a day and film children in classes, perhaps focusing also on ramps and other nodes of access.

Please let me know at your earliest convenience if this is possible. I understand that is it now close to the start of summer vacations, but if your school will remain open for a few days longer, our project would benefit greatly from your cooperation.

best,

Hina

Jetpack Ads.txt File Download for Any Website

I was facing issues when my wordads/jetpackads stopped serving ads on my website. Only blank space was shown. I made some changes to the website by adding ads.txt file so this was the reason wordads were not working. I found the solution and share with all of you.

Wordads Stopped working query to wordads team?

Hi, My jetpack ads are not working at semioffice. So temporarily I disabled the top and bottom post ads. Can you check?

Regards,

Why my Jetpackads are not Working Reply from Wordads

Hello Samiullah,

Could you please update the Jetpack plugin (a new version was released), check that your ads.txt file has been updated and activate ads?
Thank you

Asking for Wordads Ads.txt file code to add in ads.txt

Hello Danis,
Thank you very much for your time and reply. Yes I added ads.txt file(after what wordads not working) for adsense before that there was no existing file in the main hosting folder. If there are any changes i can update/add manually please send the instructions I think this change troubled my ads. But without this file adsense will not work.
Regards,
Sami

Wordads Team sent this code to add in ads.txt

Hello,

This is because the ads.txt file on your site is missing our IDs. Domains where the IDs are not present in the domain’s ads.txt file will not be monetised through our demand partners.

Could you please update your ads.txt file with our data in order to prevent impact to your earnings?
Please look at the attached file.

Here is the ads.txt code for wordads or jetpackads websites

I added my adsense ads.txt code at the start and then added wordads code:

Jetpack Ads.txt File by Wordads

#WordPress
pubmine.com, 42898333, DIRECT

#WordPress – Google
google.com, pub-3443918307802676, DIRECT, f08c47fec0942fa0
google.com, pub-8101658338626046, DIRECT, f08c47fec0942fa0

#WordPress – Criteo
criteo.com, 45205, DIRECT
criteo.com, 96498, DIRECT
criteo.com, 137754, DIRECT

#WordPress – AppNexus
appnexus.com, 7766, DIRECT

#WordPress – Pubmatic
pubmatic.com, 156204, DIRECT, 5d62403b186f2ace

#WordPress – Oath Display
adtech.com, 9534, DIRECT
#WordPress – Oath Video
advertising.com, 24010, DIRECT

#WordPress – Amazon
amazon-adsystem.com, 9240792, DIRECT
amazon-adsystem.com, 6fb17607-32fb-47ed-b920-df44722f6475, DIRECT
contextweb.com, 561562, RESELLER, 89ff185a4c4e857c
districtm.io, 100962, DIRECT
appnexus.com, 1908, RESELLER
c1exchange.com, c1x_a9_uampubs, RESELLER

#WordPress – FreeWheel Free Sites
freewheel.tv, 707442, DIRECT
freewheel.tv, 707874, RESELLER
#WordPress – FreeWheel Premium Sites
freewheel.tv, 707458, DIRECT
freewheel.tv, 707890, RESELLER

For any further query about earnings and comparison with adsense you can read my first article about wordads here.

Jetpack Ads vs Adsense, Which is Better, A Real Story

I am writing this review after the experience of two months with jetpackads or known as wordads. You have to read this complete article for real time experience where I asked almost every question to wordads team and Now I am very happy.

Why I joined Wordads

I received invitation from jetpackads to join their monetization program.

I received this email from Jetpack Team member: Later I found it very true.

This is Denis from the Jetpack Ads team and I’m reaching out to you today because I noticed that your site meets the requirements for inclusion in our ads program – a program that can help you more effectively monetize your site.

It’s called Jetpack Ads.

This program is designed to work smoothly with the Jetpack plugin, so it’s simple to set up – and we’ve found that it generates more revenue than Google AdSense or Google AdX. Depending on the specific website, revenue uplift can be up to 300% and sometimes even more. We work with more than 50 advertising demand partners in addition to Google, doing all the negotiating on your behalf, to get you the best ads at the best rates. That way, you can focus on what you do best… building your audience.

What I’d like to add is that with Jetpack you can try our monetization program without changing your current ad configuration. I’ll help you set up a couple of new ad placements on your site and you’ll be able to compare our solution with an ad partner you use.

If you’re interested, simply reply to this email – I’ll be glad to share more details and answer any questions.

Thanks,

Before that I read many bad reviews about wordads so I wrote this answer to above email.

Dear,
Thank you very much for your email. The day i listened about the jetpack_ads I was stood up on my seat and feeling extremely happy. Further to get started I decided to search and explore more about this monetization program and i could not find any good news but it is just a regular low paying platform.

Anyhow I am feeling honor to receive this email (I do respect the wordpress team) and I will welcome any testing opportunity.

Warm Regards,

Reply from Wordads Team for Account Approval and Bonus and Method to Apply Wordads on site

Thank you for your trust!

Jetpack Ads are available to WordPress users on the Premium plan and I’m happy to provide you 100% discount of one year of Jetpack Premium plan! Thus, you will have enough time to see all the advantages of our ads program.

To activate the discount please do the following:
Update the Jetpack plugin to the latest version
Go to wordpress.com/checkout/semioffice.com/premium
Find a small inscription «Have a coupon code?» on the left sidebar and activate a code for 100% off of one year of Jetpack Premium plan: (coupon code removed for security)

To activate the ads feature on your site, head to the Jetpack Settings, Traffic, then toggle on the «Enable ads» and «Display an ad below each post» on all pages. Once everything is activated, ads will begin appearing below the posts on your site.

To place ads in the header of your site, or to add a second one near the bottom of your posts (highly recommended), scroll down to Additional Ad Placements, then toggle on the options you want to try.

If you want to place ads along the sidebar or footer of your website, go to Appearance, Widgets and then drag and drop the Ads (Jetpack) widget into the sidebar or footer. You can choose whether they will live above or below the other widgets.

We recommend using 3 – 4 ad units per page.
Please let me know when you’re done and I’ll check that everything works smoothly.

Thank you

Payment Methods for Wordads and Configuration help Questions was asked

Hi, Thank you very much for such marvelous offer. I just activated the ads on top of posts/pages and bottom of posts/pages. but i am little confused because now content is not visible to visitor as it should be.

It looks like to many ads. Please check and suggest.

Further to this, how about your payment methods. Paypal is only one solution or other ways are there. I have no account with papal and it may not be opened.

Warm Regards,

Muhammad Samiullah

Wordads not Showing or Shown

Hello,

Thank you one more time for joining us!
Right now we’re serving our house ads on your site, we’re going to do it for a while and during that time we’ll connect your site to our ad partner. I’ll keep an eye that everything goes well. It will take 2 to 3 days to activates ads on your site.
Thank you and don’t hesitate to contact me if you have any questions,
Denis

Wordads daily income not shown

HI, I hope you are doing great. Almost a week is over and no earnings are shown in my account. I tried to search online but couldn’t find any answer that why my earning are not visible even after a week.

Furthermore ads load time is slow. Normally a visitor moves to next pages before your ads loads fully.

Regards,
——————

Reply from Wordads Team Regarding Daily Earnings Report

Earnings are calculated monthly at wordpress.com/ads/earnings, so it may take up to a month or a bit more before you start to see earnings in your account. But I’ve got good news: I’d like to invite you to our new daily reporting site. It’s in beta, but all data are accurate. I’ve created an account for you:
Just one remark: you’ll see there your daily revenue only starting from this week. But I can say that for the previous week you earned $35, and this week (Monday – Wednesday) you’ve got $40.
Now, with access to the daily reporting you’re able to try different ads configurations and choose which one works better.
Wordads vs Adsense Earnings

Keep in mind only two wordad units are published but adsense have more than three ad units with auto ads option. My wordads account was not working for some days during this month as well. Purpose to show the below results is to make comparison. Although wordads income is slightly lower but still its good alternative to adsense.

wordads daily earning report with views and earnings
Wordads daily earning report with views and earnings
adsense vs wordads camparison for publishers
adsense vs wordads camparison for publishers

How Much I will Earn from Wordads, Reply from Wordads Team

Sounds interesting. That’s true that different sites with different audience can have a different income.
Also the revenue depends on various of things: Geo, devices (desktop / mobile / Android / iOS) etc.

We could run a test for a couple of weeks and then you’ll be able to compare our solution with ad partners you use.

Does that sound acceptable to you?

Thank you and have a good week,

Inquiry Letter for Advertisement Request and Rates

Request letter to super store, super market or mall for inquiring advertising rates and advertising mediums and suggestions that how we can advertise to attract customers at large.

Sample Letter for Advertisement Request

Dear Ahmad ,

Thank you very much for sparing your time and meeting with us. As discussed I am writing to request for planning a campaign for Rising Star within the Packages Mall.

Packages Foundation have strong relationship with Rising Star and supporting us since long. Our main head office is just behind the packages mall in XX, DHA, Lahore. We hope to continue this relationship for enriching business opportunities.

We are approaching you to design a promotional campaign for Rising Star within the mall on discounted rates. And we wish to utilize the following mediums available in the mall during May and June 2018.

  • TVC on LED Screens
  • Standees/Banners
  • Advertisements in Parking Area
  • Promotional Stalls

Looking for your support and plan to launch this promotional activity successfully. Your suggestions in this regard are highly welcome as you know all of your promotional mediums very well.

I also request you and your team to visit our main head office for any further business opportunities we can launch in near future.

Warm Regards,

Muhammad Samiullah

Manager Resource Development

Marketing Campaign Proposal Template

We are providing a complete marketing campaign proposal with budget details for any type of business or brand. Please looking into the slides attached at the bottom of this page.

Few Screenshots of the Marketing Plan are below:

Introduction of Marketing Plan
Introduction of Marketing Plan
Role of TVC in the marketing plan
Role of TVC in the marketing plan
Role of Cable Channels in Marketing plan with cost
Role of Cable Channels in Marketing plan with cost
Flyer Distribution as per Marketing Plan
Flyer Distribution as per Marketing Plan
Social Media Part in Marketing Proposal
Social Media Part in Marketing Proposal
Print Media Plan for Markeing Campaign
Print Media Plan for Marketing Campaign
Objectives of Marketing Plan
Objectives of Marketing Plan
Printers Flyers and Letter for Marketing Plan
Printers Flyers and Letter for Marketing Plan
Electronic Media Plan for Marketing Proposal
Electronic Media Plan for Marketing Proposal
Outdoor Media Plan for Marketing Campaign
Outdoor Media Plan for Marketing Campaign
BTL Activities in Marketing Plan
BTL Activities in Marketing Plan
Proposed Target for Marketing Campaign and Plan
Proposed Target for Marketing Campaign and Plan

Complete Marketing Proposal is attached below in pdf for free download:

Marketing Proposal Plan Template in PPT

Marketing Plan Proposal Template in PDF

Marketing Campaign Proposal is available in Power Point Slides. Please Comments below if you need that. We will send in email.

Executive Summary of Marketing Plan Sample

In order to increase the donations, Society is launching a campaign which will increase the awareness about institution as well as bring new donors on board. For this campaign, we have selected different conventional and modern marketing medium. The goal of all these mediums, collectively, is to maximize the impact and efficiency of our investment into the marketing.

 

 

The Society has decided to launch a TVC campaign by the name of “Raise Me”. This campaign will be aired on different tv channels of high customer base and TRP. The total budget for the TVC campaign is 1.7 Million PKR and for the Cable Channels it is 1 Million PKR. To support this TV campaign, a social media campaign will also be started which will consist of number of posts on different social media channels. On the ground level, flyers distribution and streamers will be displayed the collective budget for which is PKR 1,216,000.

In addition to these campaigns, personal newsletters to different donors will also be sent. It will be the responsibility of Resource Dept to manage these newsletters and get follow ups from the concerned person. Further we will enhance different indoor and outdoor marketing tactics such as standees, emails marketing, mobile marketing, banners and streamers will be used. With all these tactics, we aim to COLLECT PKR 40 Million in donations and Zakat during this year.